At Health Marketing Wizard Pro you receive individualized care, attention, assessments, plans and evaluations that are designed to increase your market share, improve your customer relations and positively impact your bottom line. This work requires a team effort of people who are experts in their marketing abilities and a coordinator who can pull it all together, making the biggest impact within your budget.

Your Marketing Strategies are Coordinated and Successful

Consider the care and rehabilitation of an individual who has suffered a spinal cord injury. Their care will likely involve the services of a:

Neurosurgeon
Neurologist
Physiatrist
Orthopedist
Internal Medicine
Urologist
Physical Therapist
Occupational Therapist
Dietitian
Dentist

And other medical professionals based on other underlying medical conditions:

Endocrinologist
Cardiologist
Obstetrics and Gynecology
Dermatologist
Pulmonologist
Ophthalmologist
Plastic Surgery
Psychiatry
Neuropsychiatry
Otolaryngologist

Without a care coordinator, patients may find their care poorly organized and communication between medical specialists scant, resulting in an increased potential for error and a reduction in patient satisfaction.

You Don’t Do This Alone

As an Online Business Consultant and provider of specialized marketing strategies and techniques, Health Marketing Wizard Pro is poised to deliver services designed to help your medical practice grow and flourish. We will design a plan based on an in depth assessment of your current situation and coordinate the efforts of experts in:

Social Media
Branding
Press and Media Releases
Search Engine Optimization and Marketing
Content Development
Website Design and Development
Internet Marketing
Blog Marketing and Promotion
List Building and Maintenance
Logo Creation
Customized Ezines and Newsletters
Client Communication and Email Marketing

Keeping Up With the Joneses

Online marketing continues to grow and change at a rapid rate. It is NOT just about building a website. Instead, it is about designing a website that meets your business needs, converts readers to customers and develops relationships with current and new clients. Using an Online Business Consultant you have the advantage of staying ahead of the curve, while using techniques and strategies that move you toward the first page of the search engines.

We know that everyone is not incredibly photogenic. However, a professional photograph is powerful tool. Never discount the emotional feelings your patients and clients get when they see you, or your photo, for the first time. You have the same experience when you evaluate the professionalism of your marketing executive, attorney and even housecleaning service.

Visual information accounts for 80% of what we remember and internalize. And, most importantly, pictures connect us on an emotional level with others.

As you begin to build your professional websites and brand your image must match your professional reputation and communicate to your new patients how trustworthy and competent you are. Highly successful healthcare practitioners use top-quality professional business portraits that are not taken by their cousin in the family room.

Spend a little energy on your photo for great rewards on your website.

* Schedule a photo session with the professional photographer. You may not think you have the time to get it done, but once it’s added to your calendar you will make the time to get it done right. There are a dozen ways of using a good portrait, so get it done right.

* Check references. Your goal is an executive or corporate type of photograph that portrays your professional image. Check the portfolios of the photographers you are considering and possibly meet with them in advance to discuss your expectations and budget. You may want to have photos done both in the studio and outdoors so they may be used in different venues.

* Understand delivery. Photography may be delivered as a digital products on a CD or flash drive or as a physical print. Depending upon how you want to use the photography, you may be better off requesting the digital delivery method in order to print your own as needed or upload your photography to the Internet.

* Listen to the photographer. Your photographer will be able to tell you what looks natural through the lens of the camera and what doesn’t. It may not feel right to you, but trusts the photographer who has done this far longer than you have. By following his direction your finished product should look natural and professional.

* Make it worth your time. Once you have a photography session on your calendar, take full advantage of the time. Bring a variety of clothing that is professional, not flashy or distracting and not too formal, too informal or trendy. Have the photographer use a variety of backgrounds that are neutral or natural. You will walk away with several options that can be used in advertising, on the Internet or at conferences.

* Image. You want a photo that portrays specific images of yourself. As a healthcare professional you want to exude confidence and be personable and approachable. Your photographer can do this for you. Look for photos of yourself that conveys sincerity, someone who is trustworthy and official. Your other photos should convey a personable and approachable professional who has a wide smile and looks friendly and yet knowledgeable.

* Refresh your photography every five or 10 years or with any significant weight gain or weight loss. Your new clients look to the photography they see on your website as a means of getting to know you before meeting you. If your photo looks nothing like you, it may engender distrust during your first consultation.

Use our Talk With Us page to request a brief appraisal of your marketing materials and what it says about your reputation and professional image. We’d be happy to help you develop a brand that portrays the professional image, reputation and trust that communicates your abilities to your patients.  You can also reach us at (513) 583-5796

Current data from the Medical Group Management Association demonstrates that medical practices with three or more physicians who are owned by the hospital increased from 24% in 2002 to nearly 50% in 2008. In that same period of time, the percentage of physicians who were directly employed by the hospital also jumped 13%. Hospital owned practices have the full force of the marketing department behind them and their practices are often included in advertising and print media mailed to the local patient population.

If you are private practice, dentist, chiropractor or alternative medicine physician, who would like to remain privately owned but still compete against larger practices or hospital owned practices in the area, you must develop alternative marketing strategies. By efficiently using your strengths to garner potential new patients and referral sources while marketing against the hospital’s weaknesses you can effectively develop a presence in the community that increases your market share.

Developing a marketing strategy and using techniques that require low overhead and financial outlay can effectively help you compete against marketing departments that have seemingly deep pockets.

At Health Marketing Wizard Pro we leverage the power of the Internet and develop marketing messages that build your brand and your patient population. Our marketing appraisal will help determine what differentiates you from other practices or hospital-based physicians. We help you differentiate yourself from your competition and develop a loyal and satisfied clientele that becomes your own satisfied sales team.

Use the Talk With Us page and request a free appraisal of your current website and branding. We value the relationships that we build with healthcare practitioners in order to help them build strong relationships with their patients. Give us a call at (513) 583-5796.

However, changes in the healthcare market are currently forcing you to reevaluate the way in which your practice operates and seeks out new patients. Your healthcare practice is a business designed to help others attain wellness. Your goal is to experience sustainable growth over time and remain financially secure while providing quality health care.

Everyone’s situation is different and so are the marketing solutions that we develop for your unique healthcare practice. However, as unique as your geographical area and healthcare practice may be, there are some common reasons why healthcare professionals must logistically look at marketing their practice.

These reasons can include:

* The desire for multiple referrals from other physicians

* Grow the number of new patients

* Attract patients with high reimbursement

* Support new office locations

* Work smarter not harder

* Increase revenues and become more profitable

* Build your practice reputation

* Compete against aggressive competition

* Attract patients for whom you have a special expertise

* Support a new healthcare provider in the office

If you have found your reason in our short list please use the Talk With Us page to request a free market assessment of your current website or free appraisal of your marketing needs. If there is another reason why marketing is a significant issue for healthcare professionals that we’ve missed, we’d love to hear about it from you. You can reach us today at (513) 583-5796